I help startups and SMBs build products, replace manual operations with software, and modernize systems that have grown hard to maintain. One project at a time, engineering and product design in the same head.
For founders and small teams who need a working product, not a pile of tickets. I scope the first version, build the core flows across frontend and backend, and ship it to real users.
For teams running operations across spreadsheets, email, WhatsApp, and disconnected tools. I turn the manual workflow into one dashboard that the whole team trusts.
For products whose frontend has grown hard to change. I lead the rewrite or migration, put a design system in place, and leave the team with practices they can keep.
For teams with knowledge scattered across tools or repeated document and support work. I apply AI where it actually saves time — and skip it where it doesn't.
Concrete, scoped engagements — so you know what you're buying before we start.
I review your workflow, stack, or product idea and hand back 3–5 concrete places where software, automation, or AI would save time — with a rough scope for each.
A focused idea becomes a working MVP: core flows, database, auth, and deployment — enough to put in front of real users and learn.
One painful manual process — lead tracking, follow-up, bookings, reporting — replaced by a single tool your team actually opens.
Tell me the problem. I'll point you to the most relevant work and how I'd start.